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Introduction to Sports Business

Learn from sports business industry executives as you explore marketing, media, finance, and innovation across one of the world’s most exciting industries and connect to a world-wide industry network.

Enroll Now - $499 (USD)

Course Overview

Welcome to the Course

This course explores one of the fastest-growing, most dynamic industries in the world. By the end, you will:

  • Gain a comprehensive understanding of the global sports industry.
  • Analyze how marketing, media, law, finance, and management shape sports.
  • Evaluate real-world case studies involving leagues, teams, and brands.
  • Develop practical skills in sports marketing, event management, and sponsorship.
  • Explore diverse career paths across professional, collegiate, and media sectors.

Why Study Sports Business?

Sports is far more than entertainment — it’s a global, multi-billion-dollar industry that blends competition, culture, and commerce. You’ll explore professional leagues, collegiate athletics, esports, youth sports, and more — all while uncovering how media rights, sponsorships, and brand partnerships drive modern sports.

Key Themes: Economic Driver • Cultural Connector • Innovation Hub

Courses may be considered for actual college credits and industry connections to internships and jobs are paramount!

Course Structure & Assessment

How It Works

  • Online, asynchronous, and highly interactive.
  • Modules include pre-recorded lectures, readings, and real-time case studies.
  • Engage through discussions, projects, and weekly reflections.
  • Industry resources include Sports Business Journal, Front Office Sports, and Axios Sports.

Assessment Breakdown

  • Class participation – 30%
  • Written assignments – 30%
  • Final project – 40%

Assignments must be on time. Respectful, professional etiquette is essential for success.

Learn from Industry Experts

Throughout the course, we'll feature guest lecturers from across the sports industry — including executives, analysts, and marketing professionals who bring real-world perspectives and current trends directly into our virtual classroom.

Enroll Now

Join today for a one-time payment of $499 (USD). Get access to all 15 modules, updated industry insights, and exclusive resources.

What Our Students Say

“This course transformed my view of the sports industry. I learned not just about games, but about business strategy, finance, and real-world decision-making.”

— Alex D., Sports Management Graduate

“Professor Torromeo’s guidance and the course structure made complex concepts easy to grasp. The marketing and finance modules were particularly insightful.”

— Mia L., Aspiring Sports Executive