Case Study The Scottish Football Association

Greig Paterson - Head of Coach Education & Development

The Scottish Football Association

The Scottish Football Association is the governing body of football in Scotland and has the ultimate responsibility for the control and development of football in Scotland.

Background

The Scottish Football Association (Scottish FA) hosts a full suite of licence courses for coaches wanting to build on their skills, enhance their coach development and advance their careers. Whether it be UEFA licence courses (from UEFA C Licence to UEFA Pro Licence) or their very own Advanced Children’s Licence, all such courses demand a competence and understanding in performance analysis; both of themselves (self-reflection) and their charges (match analysis).

During lockdown coaches were unable to come together in a central location to complete teaching practice and coaching assessments, and due to travel restrictions coaches were unable to travel to Scotland to attend new courses.

Greig Paterson, Head of Coach Education & Development, and his team approached iSportsAnalysis with a view to enable their coaches to complete course curriculum work, and assessments, online.

The success of this led to the Scottish FA being able to host full UEFA C, UEFA B, UEFA A, UEFA ELITE YOUTH A, UEFA Pro and Scottish FA Advanced Children’s Licence courses on iSportsAnalysis, with coaches from Scotland and all over the world able to continue with their learning and development despite the challenges faced throughout the pandemic.

The Results

The Scottish FA was able to host their licence level courses on iSportsAnalysis and give vital feedback, support and assistance to hundreds of coaches from all over the world without them having to travel to Scotland during the pandemic.

The courses involved coaches uploading videos of their coaching sessions which were then assessed by staff tutors and assessors. Sessions could then be analysed by peers and tutors alike, allowing for arguably a richer learning experience than course participants may have received in person.

As part of their reality-based learning, coaches were asked to analyse football (soccer) games, as well as their own training sessions, and those of peers. These were hosted on iSportsAnalysis and each coach was able to individually analyse a plethora of games and training sessions using the iSportsAnalysis Sports Performance Analysis services.

Staff coaches were able to sign into iSportsAnalysis, view and assess each coach's analysis, and they were able to communicate privately with each coach online using the iSportsAnalysis "Coaches Corner". This made the process of assessing coaches effective, quick and easy.

The Process

The Scottish FA uploaded course videos and course related documents (PDFs, PowerPoints etc.) to the iSportsAnalysis platform.

Coaches then uploaded their own matches and sessions to iSportsAnalysis and were assigned to their relevant courses and tutorial groups where they had access to their videos, documents and other resources to further enhance their learning, whilst also being able to share and benchmark against other course participants when necessary.

If needed, each coach's analysis was unique to them and was only viewable by themselves and Staff Coaches. Functionality was granted to make the analysis private when needed, allowing communication between the coach and staff coach to be private.

Code, Analyse & Share performance Insights

Happy Clients Testimonials

Charlton Athletic Women’s Football Club

iSportsAnalysis has been instrumental in speeding up our game analysis and making it much more efficient. We are able to produce meaningful data quickly and make our footage and stats reports accessible to players and staff in a faster, more efficient, and easier way. For a club that is part-time and that has limited access time to the players, the fact that the stats are interactive and hosted online means we can connect to our analysis virtually which gives everyone involved in the performance side of the club much better access in really quick time.

Riteesh Mishra - Charlton Athletic Women’s Football Club
St Mary's university

I have nothing but positive things to say about our experience with iSportsAnalysis. The product suits our needs from both an academic and applied sense. The customer service is outstanding; any issues (and there haven’t been many) have been acted upon without delay to a more than satisfactory conclusion. With the continuing development of the product I can see us using iSportsAnalysis for years to come.

Senior Lecturer, St Mary's university, Twickenham - Anthony Lockey
Cristy Mullender

iSportsAnalysis have made it very easy for us to monitor and improve our team performances. The Commonwealth Games is a very important tournament for us and having the ability to analyze our games and share the results has been invaluable. Our players and coaches have been able to see their stats and re-play their matches at their own leisure, and on their own devices, making iSportsAnalysis the perfect way for our team to stay motivated and informed. iSportsAnalysis have supported us in every way and we are happy to have them as part of our team.

Cristy Mullender - Commonwealth Games - South African Netball
Tony Wakelin

The Gloucester & District Referees Society spent six months searching for an online software platform that would enable us to analyse referee performance as an aid to training and developing our match officials, and found iSportsAnalysis.com to be the perfect fit for our needs. The ability to build our own bespoke code windows within the iSportsAnalysis software, use them to tag elements of a game and then publish them on our own online channel is unique to iSportsAnalysis.com

The Gloucester & District Referees Society - Tony Wakelin
Kelly Ahrens

iSportsAnalysis has created a platform which puts the necessary tools in the hands of the players and coaches that actually impacts performance. I can't say enough good things about Anadi Taylor and ISportsAnalysis in providing tangible support and resources that allows our company and the athletes we train to stand out! I work daily with technology companies, wearable devices and communication tools to be able to provide an asset that creates value for the players I train, the coaches I assist and the programs engaging with our services. Test and Train Sports future is heavily reliant on ISportsAnalysis. I have been testing, training and coaching athletes as well as consulting with club teams, high schools, colleges and professional organizations for over 15 years and ISportsAnalysis is the go to partner I need to support our future needs.

Kelly Ahrens - Test and Train Sports
Theresa Rossouw

I would just like to extend a huge thank you to iSportAnalysis for the unbelievable assistance their Sports Performance Analysis software offered during the TNL league. NSA (Netball South Africa) has indeed come up with a winning recipe by making iSportsAnalysis accessible to coaches, players and umpires. For someone with limited techno savvy, and with Cristy’s assistance, I was quickly able to master iSportsAnalysis which I used daily. The software was of invaluable assistance especially because of the logistics of my team members living far apart, and their work commitments preventing us from practising during the week. This programme afforded me the opportunity of communicating with the players through "Coaches Corner" giving feedback regarding tactical work for the upcoming matches. Players, through this medium, were able to see which areas of play they need to work on and also to receive individual exercises during the week. iSportsAnalysis is an excellent aid for all passionate coaches and I would definitely recommend it to be used at all tournaments.

Sunbird's Coach - Netball South Africa - Theresa Rossouw
Lance Louw

iSportsAnalysis is a huge way forward for any sports team, for the simple fact that you have amazing people like Cristy and Thaka (South African team) making sure we get the best footage after every game. iSportsAnalysis really is enabling me as First Team Coach at Jeppe High School For Boys, to engage with performance analysis on a different level. The editing and exporting of video clips are accurate, fast and of great quality. The attention to detail on the events filter is a dream to work with. The success of the team to date and in future is all down to the amazing expertise and attention to detail that iSportsAnalysis possesses. To have access to this on any laptop and all that is needed is an internet connection, makes your company a cut above the rest. I thank you.

Lance Louw - 1st XI Jeppe High School for Boys Head Hockey Coach
Mayo GAA Performance Analyst

I think iSportsAnalysis is a huge way forward for clubs and teams, and because of the price point in relation to competitors, iSportsAnalysis really is enabling clubs at all levels, including those on smaller budgets, to engage with performance analysis. iSportsAnalysis reduces the need for costly third-party software that charges on a per analyst basis. There is no need for expensive video editing software, or hardware (I spent 1,700 Euros on a laptop I now realise I didn’t need to spend); the editing and exporting video clips is accurate, fast and of great quality.

Mayo GAA Performance Analyst - Paul Jennings
Annelie Lucas

I love iSportsAnalysis, and love what it offers to help players do better.

Annelie Lucas - Southern Stings Players and Management
Middlesex University

I have been super impressed with iSportsAnalysis and the students really love using it, the fact they can use it at home as well as at the university is really great!

Associate Lecturer in Sport & Exercise Science - Hannah Hersant

Code, Analyse & Share performance Insights